As a Communications Intern, I developed targeted research-driven media lists to support over 40 client campaigns, contributing to both visual and written assets for pitch decks and presentations. 

I conducted in-depth publication scans and competitor analyses to inform strategic communication initiatives designed to increase engagement by 20%

In addition, I collaborated with diverse teams and leveraged messaging strategies through tracking media coverage and maintaining internal media databases to ensure up-to-date reporting.

Acknowledged contributor for the annual report titled “Inequality in 1,800 Popular Films: Examining Portrayals of Gender, Race/Ethnicity, LGBTQ+ & Characters with Disabilities from 2007 to 2024” published in Annenberg Inclusion Initiative (2025)

As an Undergraduate Research Assistant, I conducted market research and audience analysis to uncover trends, preferences, and demographic insights supporting the development of entertainment programs.

I also monitored films and television projects, tracking key performance indicators including ratings, audience engagement, and platform-specific metrics using internal databases.

I contribute to the Diversity, Equity, Inclusion, and Accessibility (DEIA) committee by supporting initiatives that promote inclusive and responsible journalism.

I collaborate with editorial leadership and staff to evaluate coverage, language, and newsroom practices through a DEIA lens.

Currently, I assist in developing guidelines, resources, and discussions to help create equitable representation across newsroom content.

In addition, I participate in meetings and initiatives aimed at improving newsroom culture and accountability.